What Is Social Media Marketing?
Social media marketing is a type of online marketing in which Facebook, Twitter, Instagram, LinkedIn, etc., are used for marketing to businesses, and consumers. A common abbreviation is SMM.
Social media marketing includes tactical and strategic measures to communicate company messages, interact with users, and generate visitors to your website.
Social networks are platforms that allow their users to network extensively for several types of communication.
Interactive information is exchanged through digital channels. Social networks can be mainly divided into social networks and messengers.
Social media marketing has become an important marketing channel in recent years and is a strategy for companies to communicate their messages with strategic and content-related measures.
Social media refers to platforms that allow users to connect and communicate online.
Businesses can use these platforms, for example, to reach a wide range of individuals, such as current and potential customers, bloggers or journalists, with relative interests by inexpensive means.
With the help of data analytics tools, companies can measure progress and success as well as user engagement in social media marketing measures using KPIs.
Social media assist businesses to obtain their financial goals, to increase their customer database, and to identify targeted customers conducive to their product or services that they provide.
A business needs to have definitive goals, a business plan, a budget expense, and a mission statement before enhancing social media marketing.
Also a business owner must determine his business objectives and resolve these following questions with the Social Media Specialist:
What can my business achieve by utilizing social media marketing to promote my products or services?
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Who is my targeted group or people with specific interests relevant to my product?
What social media platforms are best to locate my targeted group of clientele?
What content message does the social media specialist need to create to reach my targeted groups of individuals?
What network verticals will the social media specialist implement to increase traffic to the company’s website through affiliate links.
To define the budget cost and optimize the conversion rate, to increase brand awareness through advertising on social networks, native ads, Google ads or Facebook ads.
To build a brand identity (digital branding) that strengthens positive associations and strengthens customers’ trust within the company.
Mostly all Social Media Specialists are promoting product campaigns, implementing ads campaigns, and utilizing the social media platforms for their clients.
Therefore; Social Media Specialists are already involved in Affiliate Marketing for their customers or businesses.
Affiliate Marketing is introduced within this article as a primary form of financial stability to Social Media Specialists.
I was involved in Affiliate Marketing even when I had my own Digital and Social Media Marketing Agency.
I will briefly introduce a few Social Media Platforms that are most popular which are Snapchat and WhatsApp.
The greatest overlap exists between these two networks WhatsApp and Snapchat are they both are messaging services but they function in different capacities.
The difference between WhatsApp and Snapchat is that WhatsApp is for international telephone calls, sending instant website links, and instant messaging.
Whereas, Snapchat is popular with the younger people for instant video storytelling which only last for a few days on their site.
Twitter is a social network where the number of characters in tweets is limited to 140 characters.
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Facebook is by far the most relevant and predominant social network in the world.
Instagram is a growing network owned by Face Book that exhibits video story telling.
Pinterest is renown for the most female populated network out of all the networks that allows videos, photos, and promotion of products.
YouTube owned by Google is the largest video search engine in the world and social network for combined videos channels.
The connection of perpetual income streams within the Social Media Platforms is the ability to introduce products and services to the public to purchase online without customers going to the malls or shopping centers.
Therefore, the Social Media Platforms exhibit perpetual income in becoming a worldwide marketplace, utilized search engines, and secured purchasing sites for individuals globally.
This entitlement process is called Affiliate Marketing because companies sponsor their Affiliates to advertise and market their services or products for a commission within the Social Media Platforms.
It’s a win-win situation because consumers purchase securely online in the comfort of their homes without going to the malls and the Affiliate Marketer receives a commission after promoting their products or services.
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To Success,
Lady Esther Mac